Research Division

Innovation in response to market demand is the driving force of any successful business model.  For innovation to succeed however, comprehensive business planning is essential to:

•  recognize and understand current market trends
•  identify the next critical steps your business should take
•  determine the appropriate time to launch such activities

In order to stay competitive, organizations should not rely solely on instinct when opting how to proceed.  Strategic Solutions’ Research Division provides scientific research services to assist in making and supporting vital business decisions.  By ascertaining the most significant information your business needs and the best means to collect it, we develop state of the art research plans, which produce accurate, dependable, and actionable results.

Whatever your research queries are, we are proficient in all collection methodologies including: public opinion polls, web-based surveys, focus groups, telephone surveys and intercept (face-to-face) surveys.  Once we understand your research subject, we design a research protocol utilizing the most appropriate and effective methodologies based on your individual/business needs.  Strategic Solutions works with your company on instrument construction, identification of sampling parameters, data analysis, interpretation and development of a results driven action plan based on research findings.

Telephone Surveys
Strategic Solution’s Research Division will manage all aspects of your telephone survey data collection needs. Telephone surveys are a quantitative research tool allowing statistically significant data extrapolated to the general study population.  If necessary, samples scientifically selected to reflect the specific population of interest to you.  Some of the benefits of conducting this type of survey include the ability to reach respondents typically difficult to access, thereby minimizing non-response bias; heightened data reliability through mitigating respondent self-selection; and the administration of higher order statistical analysis providing comprehensive cross-tabulations of data with socioeconomic and demographic subgroups.

Online Surveys
In the event you require a unique and defined population survey, a variety of online survey techniques provide a cost-efficient and increasingly utilized methodology.  Strategic Solutions possess distinctive means for reaching potential respondents and improving response rates.  Some of the benefits associated with conducting this style of survey include not geographically bounded (respondents can be almost anywhere), not time-of-day bounded (respondents can complete the survey anytime), you are more relevant to your clients, and it may help identify potential issues earlier in the process.

Intercept (Face-to-Face) Surveys
Often times the predetermined objectives of a research program dictate that a random sampling method is not the most efficient or cost-effective means by which to identify or engage a target audience.  This is particularly true when certain characteristics or behaviors of the target audience are already well known.  Commonly known as face-to-face interviews, intercept surveys can be particularly valuable when surveying a tourist population, a group of customers at a specific location or special event, or even for a particular mode of transportation.  Strategic Solutions has access to the appropriate companies, to outsource from, professionally trained interviewers ready to meet your needs.

Mail Surveys
Although mail surveys are declining in use as more cost-effective methodologies of collecting data appear, they continue to serve a purpose in many research engagements. In the event your research question calls for the use of a mail survey, Strategic Solutions outsources this method, through companies who utilize techniques to help increase the response rates and to ensure data collected in a timely manner.

Some benefits associated with this style of survey include:
•  relatively low cost
•  access a widely spread and geographically dispersed area
•  respondent’s answers are often more thoughtful since there are less time constraints

Focus Groups
Focus groups are a powerful tool to asses communications materials, or test new ideas in context of the target audience or unique study population. Additionally, focus groups provide a medium by which participants interact within a group setting, expressing themselves in a cooperative and exploratory environment permitting candid discussion and thoughtful feedback.  If necessary, focus groups may include audio and visual recording, your company participates through private observation areas.  If you are eager to explore your client reactions to develop a better understanding of how to cater to your client’s needs while developing strategies for appealing to a greater audience, focus groups are particularly useful. Strategic Solutions’ Research Division provides a full range of focus group services, from participant recruitment to discuss guide development, facilitation, and reporting.

A few of the benefits associated with conducting these groups include:

• provides prompt results
• relatively low cost and easy to conduct
• allows moderator to dig deeper into the topic of discussion